Sainsbury "taste the difference" range
Sainsbury Taste the diffrence
This project is now quite an old one but I like the fact that you can still find my illustrations on Sainsbury!
I was asked to draw the elements of salade dressings for the “taste the difference” range. There were six labels: Pomegranate & Ras el Hanout, Pesto Salad, Miso & CitrusFrench Vinaigrette, Balsamic Vinegar & Raspberry vinaigrette
Mike Coupe, Sainsbury’s group commercial director, said: “The relaunched Taste the Difference range is our biggest-ever investment in our own brand and represents a great opportunity for us. All of our products are either tested on customers or selected by experts and we have acted upon their suggestions to ensure each offers the very best in both quality and flavor.
The brief was to draw the three main ingredients of the different recipes.
Colors were settled in advance and the composition had to find its place between the centered violet frame with the title and the nutritional score bottom right.
The result is super satisfying to me. You got pop-colored, illustrated salad dressing for your home. What asks for more? Plus they taste good!